WordPress Web Design
WordPress web design coupled with powerful content distribution is a major sales lead generation tool. WordPress is a very popular web design and content management system (CMS) platform. It is used to design websites with a high usability factor that load fast and are professional and attractive. Complete custom website designs are possible, and sales lead generation is a major benefit.
One major advantage of WordPress as a web design platform is that WordPress is free. When you consider the many free plugins that allow you to add powerful functionality to your site at no cost and the awesome search engine optimization (SEO) capabilities it is a no brainer to use a WordPress website as your primary tool for lead generation and brand elevation.
When designing a new website from the ground up (a custom website designed by a professional) keep these usability web design factors in mind.
WordPress Content Distribution
The “push” nature of WordPress content publishing and content distribution broadcasts your message to tens or hundreds of thousands of content points – if you configure it correctly. If you regularly post blog articles, search engines will index your content more often. Search engines love fresh content.
When configured correctly WordPress will distribute your content to many authority sites. WordPress distribution points can be:
1.Ping Hub sites that distribute and ping many other Internet content sites and distribution points.
2. RSS feed sites that host your feeds for others to subscribe to. They also host links back to your own site if you write your blog posts correctly. This raises your sites keyword focused search engine rankings if done correctly. See our post on writing content for maximum SEO rankings: http://www.21stsoft.com/how-to-write-website-content-for-top-seo-rankings/
3. Search engines – when you add a blog post the websites sitemap.xml file is updated and the top search engines are pinged causing them to pick up your new content.
4. Social media sites – Facebook recently reached over 1/2 billion members. If your content is pushed onto the wall of relevant friends at Facebook, connections at Linkedin, followers at Twitter you can be top of mind when they are in need of services like yours.
Social Media Sites and SEO
To get the maximum benefit from WordPress content distribution your social media connections must be relevant. Why wouldn’t you want to put your message in front of hundreds of thousands of relevant and interested people looking to buy your products or services?
When your blog posts are linked to categories and tags, the SEO value of your message is increased dramatically thus increasing their visibility in Google, Yahoo, Bing and the other search engines.
In addition, WordPress content is simple to maintain, which makes it an excellent choice for web designers for use with clients who are not technologically savvy.
WordPress should be a serious consideration as your next website sales lead generation tool, content management system and content distribution system.