The total cost of picking the right WordPress theme is not driven by the dollar cost of purchasing a theme. It usually costs more to customize the theme to suit your needs than the cost of the theme itself. Customization can include colors, layout or functional features, but it takes time to make these type […]
Speeding Up Page Load Time, Usability, SEO – Tools of the Trade

Page load time is the time it takes for your page to fully render in a browser after it is requested. Page load time is important to your search engine rankings, SEO and website usability. Many of the sites I analyze have focused solely on aesthetics and in so doing have left out many of the website features important to their success. Page load time is one of them.

