If you pay attention to your website content you can get a ton of quality traffic to your website from search engines; therefore your job as a site owner is to prove to the search engines that your site is valuable and capable of ranking at the top of the first page of the search engines. If you are successful in achieving this then you can increase the traffic to your website and maintain a stable online business. The process of getting top search engine ranking is called search engine optimization (SEO).
Local SEO has more stipulations that regular, nationwide SEO. In short, it ties the physical location of your local business to other Internet properties and takes into account the online activity in the form of reviews.
A major trend in SEO is an optimized local presence which means that search results are displayed for your local area; the top search engines such as Google, Bing and Yahoo all practice local search listings. Internet marketing is a technique which helps you to attract a huge crowd towards your website and also enhances the branding of your company. Here are the activities and internet marketing tips that you must complete in order to get top local SEO rankings that will help your business attract local customers.
A Mobile-Friendly Website Is Now Required
If you don’t have a mobile-friendly website as defined by Google then you can assume that you will not get any top local rankings. As of April 21, 2015 Google is penalizing websites for not being mobile-friendly. You can test your sites mobile friendliness on this Google Mobile-Friendly test page. Here is more information about what mobile websites are, and more reasons why this is important.
Keyword Analysis: Focus on Location-Specific Keywords
Selecting a proper keyword an important place to start; select keywords relevant to your business and location. This is important because if you choose irrelevant keywords for your site then you will definitely lose your customers as they will never reach your website. A good tool to use for your keyword analysis is the Google Adwords Keyword Planner. Talk about straight from the horses mouth. Selecting a proper keyword not only gets you good traffic but also boosts your performance with the search engine. This local keyword tool is great to use once your main keywords are known. You type in a zip code and service radius and it generates keywords for each of the cities within that radius.
Finalize and Code Your Name, Address and Phone Number (NAP)
A very important step is to finalize the name, address and phone number of your business. You then need to code it into your site correctly. You can go to the micro data generator to create the proper code to install onto your site. For more detailed listings you can go straight to shema.org’s local listing reference. There are also several examples at Google and a detailed discussion here. It is worth getting this right, because the results of this effort are going to be compared to your network listings discussed next.
Place Your NAP On Every Page
It is very important to put your NAP on each and every page of your website; this is important as you can gain more local customers only when you re-enforce your geographical location and that is possible only when you put your completed address on your website pages. This will help you in getting many unique visitors to your website and help you in turning these visitors into customers.
Add Your NAP to Local Citation Sites
Google doesn’t just make local ranking decisions based on the content of your own website. They get information from many other sources, many of them. See this diagram from MOZ that shows where Google US gets their information:
You need to go to the most important citation sites, claim your account then complete it with proper categories for your business, all of your company’s information, images and videos. Google checks these sites for your NAP, and the more places they find a consistent and complete listing alongside your NAP the more credit they give you and the higher your local rankings will be.
Manage Honest Reviews
Once you have claimed your citation site accounts you want to get reviews in all of them. Google is the most important. You must be absolutely squeaky clean and not stuff any of them with fake reviews. If you cross that line then you’ll probably be discovered and kicked out. If that happens at Google or Yelp then it can seriously hurt your business. A Harvard Business School study showed that “a restaurant that boosts its Yelp score by one full star can see revenues increase 5 to 9 percent”, so you want to protect your citation accounts.
Here are instructions that you can give to your customers on how to provide online reviews to some of the top citation sites:
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