You are well aware of the power of Social Media Marketing. You have read multiple articles and blogs on the subject and even set up Facebook and Twitter accounts for your business. The problem is that you wear a dozen different hats for your business and just can’t find the time to manage your sites. Without a consistent and engaging presence on your social networks your digital marketing efforts will not be as effective as desired.
Here are a few tips to get the most out of your time spent online and achieve results through your Social Media Marketing:
Set a Schedule for Your Interaction
Reserve a block of time in the morning for your social media marketing campaign, perhaps while you drink your coffee or check your email. Respond to friend requests and direct messages from the previous day. It only takes a few minutes to perform this type of maintenance that should be done daily. Take a moment to engage in what makes these sites social and respond to someone elses post, tag someone in a photo or write a brief thank you to the people who are new followers.
Prioritize Your Social Media Networks
Social Media Sites with less traffic need less maintenance time. For example, you have 2,000 “likes” of your Facebook page, and only 100 connections on Hyves. There is more reach on your Facebook page then on your Hyves profile, and more of a chance of interactions that you need to respond to on your Facebook page. Plan on checking your Hyves account every other day or once a week.
Spread Out Your Social Media Network Acquisition
Instead of sitting down for two hours sending friend requests and following new Twitter users, set a goal of five to ten a day. First off it will make the “social media police” happy that you don’t have too many unanswered friend requests or unread messages. This will prevent your account from being tagged as SPAM by automatic filters and alleviates the risk of being blocked. Setting a realistic goal for new social media connections will also ensure that you are consistently working to build your network and finding ten new people a day only takes a few minutes.
Treat Your Efforts as A Business Activity and Close Farmville
The hardest thing to teach a social media marketing newcomer is that it is a business activity. Indeed it is more fun than writing ad copy, but keep in mind the intent of your digital presence—to build a network that effectively and cheaply markets your business where potential consumers gather online. It is incredibly easy to get distracted with the entire world at your fingertips, but it is important to spend a little time on your social media sites every day, and if you spend three hours playing games on Monday, you may have paperwork to do on Tuesday and neglect your social media and digital marketing activities.
Scheduling your time online will help you maintain a consistent presence on your social networks. It’s through consistency, personal relationships and interaction that social media marketing becomes a powerful tool for any business. Contact us to find out how 21st Century can reduce maintenance time for your social marketing endeavors through custom aggregation services.
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