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WordPress Web Design Maximizes Lead Generation by Distributing Content

Michael Cordova — Sat, 24 Jul 2010 19:27:04 +0000

WordPress Web Design

WordPress web design coupled with powerful content distribution is a major sales lead generation tool. WordPress is a very popular web design and content management system (CMS) platform. It is used to design websites with a high usability factor that load fast and are professional and attractive. Complete custom website designs are possible, and sales lead generation is a major benefit.

One major advantage of WordPress as a web design platform is that WordPress is free. When you consider the many free plugins that allow you to add powerful functionality to your site at no cost and the awesome search engine optimization (SEO) capabilities it is a no brainer to use a WordPress website as your primary tool for lead generation and brand elevation.

When designing a new website from the ground up (a custom website designed by a professional) keep these usability web design factors in mind.

WordPress Content Distribution

The “push” nature of WordPress content publishing and content distribution broadcasts your message to tens or hundreds of thousands of content points – if you configure it correctly. If you regularly post blog articles, search engines will index your content more often. Search engines love fresh content.

When configured correctly WordPress will distribute your content to many authority sites. WordPress distribution points can be:
1.Ping Hub sites that distribute and ping many other Internet content sites and distribution points.
2. RSS feed sites that host your feeds for others to subscribe to. They also host links back to your own site if you write your blog posts correctly. This raises your sites keyword focused search engine rankings if done correctly. See our post on writing content for maximum SEO rankings: http://www.21stsoft.com/how-to-write-website-content-for-top-seo-rankings/
3. Search engines – when you add a blog post the websites sitemap.xml file is updated and the top search engines are pinged causing them to pick up your new content.
4. Social media sites – Facebook recently reached over 1/2 billion members. If your content is pushed onto the wall of relevant friends at Facebook, connections at Linkedin, followers at Twitter you can be top of mind when they are in need of services like yours.

Social Media Sites and SEO

To get the maximum benefit from WordPress content distribution your social media connections must be relevant. Why wouldn’t you want to put your message in front of hundreds of thousands of relevant and interested people looking to buy your products or services?

When your blog posts are linked to categories and tags, the SEO value of your message is increased dramatically thus increasing their visibility in Google, Yahoo, Bing and the other search engines.

In addition, WordPress content is simple to maintain, which makes it an excellent choice for web designers for use with clients who are not technologically savvy.

WordPress should be a serious consideration as your next website sales lead generation tool, content management system and content distribution system.

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Move WordPress.com Website to a Self-Hosted WordPress.org Website

Michael Cordova — Fri, 04 Jun 2010 19:15:10 +0000

Moving a WordPress.com website to a self-hosted website WordPress.org based website is more straightforward than it may seem. You just have to move the database over and install a theme.

The big disadvantage to using WordPress.com to host your website is that you have a limited set of themes that you can use, and you cannot install plugins. The latter is a huge problem if you want a robust business website with search engine optimization (SEO) capabilities. WordPress plugins and custom code make a WordPress.org website a powerful Internet marketing engine.

———————
8/24/2010 update on the post below:
If you need to transfer all of your old WordPress database settings and installation to a new WordPress installation then I recommend you:
1. Copy all files below the public_html folder to the new location. This includes the themes and plugins. If your plugin files aren’t in place when you move the database over later in this process then the new WordPress will be broken.
2. Go to this WebDesignerWall.com page about how to export and import a WordPress database and follow the instructions to move the entire database across.
3. Keep copies of your old, original wp-config.php file and the new one used to create your new WordPress installation. This file contains database access information in it as well as seed text strings used to secure the WordPress installation.
4. Copy these sections of the wp-config.php file from the old to the new one that was used to create the new WordPress installation: AUTH_KEY,SECURE_AUTH_KEY, LOGGED_IN_KEY and NONCE_KEY.
5. If you use the DigitalAccessPass (DAP) plugin for subscription-based services then you’ll need to edit the /dap/dap-config.php file to add the new database login values.
———————

Here are the steps to transfer your WordPress.com website to a your own hosting:

Create your new hosting account. We recommend either Bluehost or Hostgator.
Install WordPress in a one-click install through your control panel.
Find a theme for the new website. You can find many free themes by doing a Google search for free WordPress themes. If you want a theme specific to a niche then add the name of your niche to the search.
FTP upload your theme to your website. The theme folder and all of its contents will be placed into the /public_html/wp-content/themes/ folder. I use the open source FileZilla as my FTP client. It just works.
Enable your theme by going to Appearance > Themes, clicking the one you want to enable then click Activate “Your Theme Name” at the top-left of the preview screen.
Export the WordPress.com database and save to your local hard drive. To do this, in your WordPress.com account go to My Dashboard > Tools > Export. Save this file to your desktop hard drive.
Import the exported file into your new hosting account by clicking the menu options Tools > Import > WordPress. Select the file you exported from WordPress.com and click submit to import all of your old websites data.

That’s it! That was painless wasn’t it?

About the Author

Michael Cordova writes about technology and builds WordPress SEO websites. He has been doing Internet marketing, search engine optimization since the beginning of the Internet. BEFORE YOU GO call Michael at (303) 744-2178 for a free initial SEO website evaluation or contact him from the links above.

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WordPress Tutorial – SEO Optimized CMS Installation

Michael Cordova — Wed, 15 Apr 2009 15:14:02 +0000

WordPress Tutorial – SEO Optimized CMS Installation

WordPress has proven to be an excellent content management system (CMS). The developer community is extremely active as evidenced in the frequent solid versions published increasing usability, security and features. Its ease of implementing free, paid for and custom themes places it as a star in the open source CMS arena.

We at 21st are mostly concerned with the search engine optimization (SEO) of WordPress so that will be our focus in this post. All of the links point to the pages in our WordPress SEO tutorial describing details of how to accomplish each task.

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WordPress Installation

WordPress installation is easy. Once you download it and create a database it is a simple process of updating a configuration file, uploading all files and you’re there.

WordPress SEO, Usability Configurations

Once installed you have to change some settings and install the right WordPress plugins to use it as your content management system. This effort will allow you to add SEO features to your web pages, notify the Internet community of your content and ensure your pages load as fast as possible. This is good for SEO as well as usability. A high degree of usability ensures the highest level of conversions, and conversions is usually the only reason to have a website.

WordPress Backups

Before you start adding content it is important that you set up backups for your WordPress website. This ensures that you have recourse in case of database or web server problems.

WordPress Content Management

Once you have completed configuring your SEO optimized WordPress installation you are ready for prime time. Adding and editing WordPress content is a breeze, and WordPress allows you to do this without any technical knowledge – indeed, the reason for a content management system.

Integrating a Custom Website Design into WordPress

The WordPress community has created many free and low-cost themes that you can use and/or modify for your website. Most of our customers want high-ended custom website designs so we have provided a step by step tutorial on how to integrate a custom website design into WordPress. This is a technical subject and requires that you know php programming.

WordPress Troubleshooting

There are several problems that can show up in this process, so we have added a troubleshooting section to assist you in correcting any web development problems that may arise.

The WordPress Forums are also a great resource for troubleshooting WordPress:
http://wordpress.org/support/

Free Downloadable WordPress Help File

Lastly, we have provided a free downloadable Windows help file that you can use as a reference in your own installations. Here is more info on WordPress design platform hosting.

Please send me a note if you have any additions or corrections to any of this tutorial.

About the Author

Michael A. Cordova has been doing web development literally since the beginning of the Internet. For a free initial evaluation of your website and SEO needs you can call him directly at (303) 744-2178 or email Michael and he will be in touch within 24 hours.

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