Combining SEO, social media marketing (SMM) and content distribution maximizes exposure and elevates your brand. Backlinks explode while your social media community engages with your lead. Multiple channel exposure like this raises your SEO rankings for months when done right. If Facebook, LinkedIn, Twitter, FriendFeed, etc. have members that fit your ideal prospect profile then you must pay attention to this game-changing combination of online marketing channels.

Half a billion members of Facebook and 20 billion Twitter tweets are cause for a pause. Are you participating in the social media world? By mixing these channels we are regularly reaching the top of the search engines within hours!

Search engine optimization works, social media marketing works. Combining them works better. Pay attention.

To expand your social media community, achieve top search engine rankings and increase sales today you can:

• Contact Michael directly through our Denver SEO Company Website
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So, you have created some highly SEO optimized content and want to distribute it. This short article explains how to do it, and it’s pretty simple.

Maybe you just published a blog post, or maybe you have published an article or press release. What do you do next? Answer: Tell all of the top search engines and content distribution sites that it is out there. Pinging content distribution sites with your page of content will gain backlinks and is a great step towards getting top search engine results page (SERP) rankings.

To distribute the word of your article you need to ping the content distribution sites. The best pinging tool out there is free and it is at http://www.pingninja.com. All you need to do is think of an appropriate keyword title and copy the URL you want to publish. Ping Ninja will publish to many sites.  If you really want to maximize your reach then you should get this huge list of ping sites then copy and paste them into Ping Ninja’s list before you click the Submit button.

See this blog post to learn how to write SEO optimized content for top search engine rankings.

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WordPress Web Design

WordPress web design coupled with powerful content distribution is a major sales lead generation tool. WordPress is a very popular web design and content management system (CMS) platform. It is used to design websites with a high usability factor that load fast and are professional and attractive. Complete custom website designs are possible, and sales lead generation is a major benefit.

One major advantage of WordPress as a web design platform is that WordPress is free. When you consider the many free plugins that allow you to add powerful functionality to your site at no cost and the awesome search engine optimization (SEO) capabilities it is a no brainer to use a WordPress website as your primary tool for lead generation and brand elevation.

When designing a new website from the ground up (a custom website designed by a professional) keep these usability web design factors in mind.

WordPress Content Distribution

The “push” nature of WordPress content publishing and content distribution broadcasts your message to tens or hundreds of thousands of content points – if you configure it correctly. If you regularly post blog articles, search engines will index your content more often. Search engines love fresh content.

When configured correctly WordPress will distribute your content to many authority sites. WordPress distribution points can be:
1.Ping  Hub sites that distribute and ping many other Internet content sites and distribution points.
2. RSS feed sites that host your feeds for others to subscribe to. They also host links back to your own site if you write your blog posts correctly. This raises your sites keyword focused search engine rankings if done correctly. See our post on writing content for maximum SEO rankings: http://www.21stsoft.com/how-to-write-website-content-for-top-seo-rankings/
3. Search engines – when you add a blog post the websites sitemap.xml file is updated and the top search engines are pinged causing them to pick up your new content.
4. Social media sites – Facebook recently reached over 1/2 billion members. If your content is pushed onto the wall of relevant friends at Facebook, connections at Linkedin, followers at Twitter you can be top of mind when they are in need of services like yours.

Social Media Sites and SEO

To get the maximum benefit from WordPress content distribution your social media connections must be relevant. Why wouldn’t you want to put your message in front of hundreds of thousands of relevant and interested people looking to buy your products or services?

When your blog posts are linked to categories and tags, the SEO value of your message is increased dramatically thus increasing their visibility in Google, Yahoo, Bing and the other search engines.

In addition, WordPress content is simple to maintain, which makes it an excellent choice for web designers for use with clients who are not technologically savvy.

WordPress should be a serious consideration as your next website sales lead generation tool, content management system and content distribution system.

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Top search engine rankings through SEO optimized web page content is explained here in detail. Top rankings are achieved through both on-site SEO optimized content and off-site backlinking practices.  If you drop the ball on either then you will not get the results you want – which are rankings in the 1 – 3 positions of the search engine results pages (SERP). These top 3 positions represent 80+% of all organic clicks, so not being there severely cripples your website traffic and potential for sales.

Keyword Analysis

Before beginning writing content you need to ensure you get the best SEO value out of a pages content. To ensure this start with keyword analysis. This will tell you what kind of traffic to expect when your rankings come in. The Google Adwords Keyword Tool is a great free tool that gives you number of monthly searches and more. Nothing like getting it straight from the horses mouth.

Latent Semantic Indexing – LSI

Once you have your list of targeted keywords you need to determine what keywords will be used on any particular page. Select no more than a few primary keywords for a page or blog post. Next you’ll need a list of keywords or keyword phrases that are contextually relevant to these keywords. This is due to the Latent Semantic Indexing (LSI) attribute of current search engine algorithms. If you have a keyword density for your selected keywords and there are no other keywords that would fit into a normal conversation on the same topic then you will not get the best results. A good tool to find semantically related words is the Google Wonder Wheel.  Just do a regular Google search then click the left-side Google Wonder Wheel link.

Page URL (Address)

When you create your page make sure you use the most important keywords in a natural way that doesn’t look like obvious keyword stuffing. In WordPress this is the Permalink. Here is an example of a URL that uses keywords effectively: http://www.21stsoft.com/denver-seo-company/.

SEO Optimize Body Content

Write the main body content first with keywords from the keyword analysis above.  Details of factors to consider and places to put your content are described below.

Solve a Customer Problem

If your content is valuable to others because it solves their problems then you can expect more interest. Content that focuses on only you and your company tends to get lower interest. Blog posts in particular should be focused on problem solving or providing illuminating information. An example would be timely information regarding industry breaking news like Apples press conference about iPhone 4 problems.

Write for the Internet User

Internet users are reluctant to read long passages of text. Limiting your paragraphs to 4 or 5 lines and bulleting out your main points increase the probability of your visitors reading what you write.

Keyword Prominence

A keywords prominence refers to where the keyword appears within a particular section of a page.  In general, to show importance you should place your targeted keywords at the beginning of the main body content, title tag, description meta-tag, keywords meta-tag, etc.

Optimized Keyword Density

Keyword densities of 2 – 4% along with proper LSI content will get you top rankings. You can use this tool to test for your keyword densities: http://www.gorank.com/analyze.php

Keywords At Top and Bottom

Make sure to start your body content with keywords, and end them with the same targeted keywords. This tells the search engines your intent that these keywords are important.

Anchor Link Text

A very important ranking factor is the placement of text links on your pages and blog posts. Make sure to use keywords in the anchor text, use a full URL (http://www.21stsoft.com/web-development-blog/) instead of a relative link (about-us.php), and lastly make sure that the target page for the link points to a relevant page all about the keywords in the anchor text. For example, here is our search engine optimization (SEO) page.

Header (h1, h2…) Tags

Using a proper hierarchy of header tags starting with your important keywords is another important attribute used in ranking algorithms.

Keyword Bolding and Italics (Emphasis)

As you can see from this article, the important keywords are in bold and italics. This separates those words and signals importance to the search engines. Note that underlining text that is not a link is a usability problem because Internet readers expect links to be underlined.

Image Alt Tags

The image alt attribute is important for both SEO and accessibility – for visitors with disabilities that use readers to scan and read web page content for them. Make good use of these tags and make them both descriptive and keyword oriented for the search engines.

SEO Optimize Page Titles

The page title between the <title>Your Title Here</title> tags is what shows up in search engines as the link. As such, if the keywords that were typed in for the search are in this link then the user sees that link as relevant. You want it to be 65 characters or less, to start with keywords and persuasive to draw a click.

SEO Optimize Meta-Description

The description meta tag <meta name=”description” content=”Your description here.” /> should be 150 characters or less. This is the amount of text shown in the descriptive part of the SERP under the title link. if the search engine finds the keywords used in the search on the page then they’ll show an excerpt of the page content. If the keywords are not found on the page then the search engine will show the meta-description information. For this reason you want to make it persuasive and about the page content so it will draw a click and when the visitor arrives the content will be about what they searched for.

About the Author

Michael Cordova writes about technology and builds WordPress SEO websites. He has been doing search engine optimization since the beginning of the Internet. BEFORE YOU GO call Michael at (303) 744-2178 for a free initial SEO website evaluation or contact him from the links above.

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Detailed local business listings beside a clickable search engine map can boost your business dramatically. The process to achieve these rankings is simple. You just need a couple hours to complete the process – and the information in this post.

If your business is done in a specific geographical area then this is for you. I recommend that you list your site in all of the 3 top search engines – currently Google, Yahoo and Bing.

You need to start with a keyword analysis. Find the keywords relevant to your products and services that are searched the most and have the least number of competitors. I use this Google tool for keyword analysis. Use the most focused keywords in the rest of your efforts. Note in the Yahoo local business listing below the keywords in the company name. You should do the same.

So, what to do? Go to each of these pages armed with your keywords and make sure you complete all sections. Use all (ideally) keyword oriented categories provided in each search engine.
http://www.google.com/local/add
http://listings.local.yahoo.com/account/
https://ssl.bing.com/listings/listingCenter.aspx

See the Google local business listings below. Note all of the company information in the listing:

Once you have registered in all search engines send customers to the comments pages and ask them to provide testimonials, then send info about your listing out to Twitter, Facebook, etc.

This simple effort can pay off with significantly increased search engine exposure, more relevant traffic and more sales. That’s what it’s all about, right?

About the Author

Michael A. Cordova has been practicing SEO, Internet marketing literally since the beginning of the Internet. For a free initial evaluation of your SEO needs and website you can call him directly at (303) 744-2178 or email Michael and he will be in touch within 24 hours.

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3. SEO Boost – 6 No-Cost PR8 Website Links This is a quick and very real way to...

Top Organic Search Engine Rankings is No Longer an Option

SEO is the holy grail of free, relevant traffic. You’re dead if you aren’t in the top 3 positions for your keyword search. In the late 1990′s dinosaur days of the Internet you had to be in the first 3 pages. Later it was the first page to get any clicks. Now its the top 3 positions or die.

This definitive search engine registrations article explains how to make sure your website will always be set up for maximum organic rankings and Internet exposure. These practices are usually known by SEO companies or web development companies but amazingly it isn’t known by most of them.

You can do many things both on-site and off-site to get your rankings, but if you don’t do what is described below then your site will never get the rankings that you would otherwise deserve. You just have to do what I describe below to get the organic rankings traction you expect from your website.

SEO Files Required for Optimum Indexing

Search engines require 2 files to be placed into your root directory:
1. The robots.txt file tells the search engines what you don’t want placed into their indexes. This is accomplished by placing a properly formatted robots.txt file into the root folder of your website. See these Google guidelines for creating a robots.txt file.
2. The sitemap.xml file tells the search engines exactly what you do want to be indexed and found on the Internet. A properly formatted  sitemap.xml file should be placed into the root folder of your website. Here are some Google guidelines on sitemap.xml files.

Point robots.txt to the sitemap.xml File

A standard method of ensuring your sitemap is recognized by the search engines is to add this line to your robots.txt file:
Sitemap: http://www.yourdomain.com/sitemap.xml

Where to Register Your Website and Sitemap in the Top 3 Search Engines

These details are critical but elusive to find. To register your website and sitemap.xml in each of the search engines you need to go to each of their webmaster pages and create files or meta-tags to place on your website. This validates your ownership and points to your sitemap.xml file. Note that you typically don’t have to register the robots.txt file. Register with each of the sites below and add your site to your account. This can either mean that you upload a file with contents that the search engine can recognize, or add a meta-tag to the header of your sites home page that they can recognize. Go to each of these pages, register for an account, register your website and validate your sitemap.xml file:

Google Webmaster Central- http://www.google.com/webmasters/
Yahoo! Site Explorer – http://siteexplorer.search.yahoo.com/
Bing Webmaster Center – http://www.bing.com/webmaster

Canonicalization – Be Consistent in Your Website Addressing for Maximum Exposure

This issue is about how you reference (address) your website. For example, all of the following are ways to reference your home page and are usually the same page, but they could actually be a different page to you need to be careful in how you reference your website. If you aren’t consistent in addressing your website then you’ll most likely dilute the SEO value of most of the links to your website.

Here are a few examples of how you can lose SEO value by inconsistently addressing just the home page of your site :
1. http://www.yourdomain.com
2. http://yourdomain.com
3. http://www.yourdomain.com/index.php
If you use all of these methods of addressing your home page then your SEO value will be divided 3 ways thus reducing the overall SEO value of the links and minimizing your organic search engine results page (SERP) rankings.

Matt Cutts is a member of the Google Search Quality group that specializes in search engine optimization issues and has commented on this canonical topic a few times.

So, now that you understand the issue and how to do it right the first time, how do you manage an existing site with many pages? Use a 301 SEO friendly redirect. In Linux this is easily done with the .htaccess file with this syntax:
# redirect yourdomain.com to www.yourdomain.com
# RewriteCond %{HTTP_HOST} ^yourdomain.com [NC]
# RewriteRule ^(.*)$ http://www.yourdomain.com/$1 [L,R=301]

In Windows you have to place code on each page that redirects to the new page. Alternatively, if you have full control of the server you can install an application that provides similar functionality as the Linux .htaccess file.

In Google’s Webmaster Tools register both versions of your domain, one with www. and the other without it. For example http://www.yourdonain.com and http://yourdomain.com Next click Site Configuration > Settings > Preferred Domain and select the your preferred domain name, either with or without the www. This will consolidate all links to your site into one form thus getting credit for all links and increasing your SEO site worth.

More Matt Cutts comments on the subject:
http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=139394

About the Author

Michael A. Cordova has been practicing SEO, Internet marketing literally since the beginning of the Internet. For a free initial evaluation of your SEO needs and website you can call him directly at (303) 744-2178 or email Michael and he will be in touch within 24 hours.

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Do you see a visible delay in your websites page load times? Even worse, do you find yourself tapping your fingers as the pages of your website load? If so, then you’re dead when the Google Caffiene algorithm goes live after the 2009 holiday season. This isn’t conjecture or my opinion. Matt Cutts, Google’s spokesman has made this clear.

Page load times are a critical addition to the new Google page ranking algorithm.

Page load time is the time it takes for your page to fully render in a browser after it is requested. Page load time is important to your search engine rankings, SEO and website usability. Many of the sites I analyze have focused solely on aesthetics and in so doing have left out many of the website features important to their success. Page load time is one of them.

Consider the following, if it takes 5 minutes to load the content of your web page do you think the search engines will stick around to get your content? Don’t think so. So, how long do expect the search engines to stick around to extract the content from your page before they leave to the next web page? Search engines don’t publish these numbers. I can tell you this though: If it takes less than 10 seconds to entirely load your pages then you’re probably safe. This knowledge comes from measuring the load times of the sites we build and their search engine ranking success.

The usability factor is, current wisdom says that if your website visitors aren’t convinced that they are at the right site within 5 – 8 seconds then they’re gone. The page load time usability factor directly affects sales and conversions.

Google has recently included page load time in its landing page Quality Score for their Adwords campaigns. Pay attention to it.

So, how do you speed up your page loads?
Fortunately there are great tools to measure page load times and a solid list of techniques to speed up your page loads.

To measure and make accurate decisions on speeding up your page loads these tools are must-haves:
* IBM Page Detailer – it’s a Windows desktop app. An online tool to create similar charts can be found at:
http://www.uptrends.com/aspx/free-html-site-page-load-check-tool.aspx
* YSlow Plugin for Firefox – this great tool requires that you first download and install the Firebug javascript tool (on the same page). YSlow was created by Steve Souders of Yahoo. He also wrote the book:
* High Performance Web Sites: Essential Knowledge for Front-End EngineersIf you’re serious about speeding up your page load times then get the book. I read it 3 times before I embarked on this topic of speeding up page load times.
* Code Complete: A Practical Handbook of Software Construction If you are a serious software developer then this book should be read entirely, understood and practiced in all of your work. Keep it beside your desk.

If you are interested in the subject of this blog post then you’ll definitely be interested in using Firebug. More on that later.

Here is an example of the charts that the IBM Page Detailer creates:

It shows a row for each item (image, CSS file, html file, flash object, etc.) loaded in your page and shows how much time it takes to load each object.

There is an item to note in the above diagram. It is the page load time of our home page. The Navy Blue objects are images loaded from our servers. On most sites only 2 can load at a time, but we have tweaked the site architecture so more than 2 can load at a time. This alone speeds up load times to be in the very reasonable range.

Here is an example of what the YSlow Plugin displays.

YSlow has 21 categories that it grades your web page performance on from A to F. It also describes what can be done to improve each section.

There is a real science in speeding up your page load times. Start with these tools and you’ll easily see your pages loading in less than 5 seconds.

About the Author

Michael A. Cordova is a website performance specialist to include conversion optimization. Google’s Caffeine algorithm was released in early 2010 will weigh heavily on fast page load times and real-time relevant content. Ignore this at your company’s peril! If you’d like to have assistance in speeding up your page loads or providing real-time informational capabilities for your website then contact us today and Michael will be in touch with you personally within 24 hours.

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No related posts.

This is a quick and very real way to boost your search engine results page (SERP) rankings. It will get 6 high-quality SEO website links from a Google PageRank 8 website – LinkedIn.com.

Here’s what you need to do:

1. Log into LinkedIn.com (http://www.linkedin.com). If you don’t have a LinkedIn account then you need to get one. Linked In is a professional networking website, and it will help all of your professional ventures. Just get one.
2. Click Edit My Profile.
3. Under Websites click Edit.
4. For each website in the ‘Choose’ drop-down select Other.
5. In the textbox add text-link keywords you want to be found by, and that are associated with a page of your site. It is extremely important here that you select the right keywords. Thorough keyword analysis is advised before entering these keywords because it is important to your websites SERP rankings.
6. Point at least one of the 3 (maximum) links to your home page. There will be 2 of each of these links in your public profile.
7. Add the website page URL associated with the keyword you entered.
8. Make sure you have a public profile and make sure the website links show up in it.

This will result in 6 links on your LinkedIn public profile page pointing to your website pages. This Google PR8 Website link will help your website SERP rankings.

UPDATE: 11/29/2009
LinkedIn reduced their exposed number of links to 2 and made them both nofollow links. Wow, I thought they were our friend. No more SEO value here.

About the Author

Michael A. Cordova is an SEO specialist to include conversion optimization. Google’s Caffeine algorithm release coming out after the 2009 holidays will weigh heavily on fast page load times and real-time relevant content.  Ignore this at your company’s peril! If you’d like to have assistance in speeding up your page loads or providing real-time informational capabilities for your website then contact us today and Michael will be in touch with you personally within 24 hours.

Follow Michael

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SEO competitive analysis is a proven way to acquire the strong backlinks that are making your competitors rank high in the search engines. Here is a solid strategy to increase your online presence and build a groundswell of SEO value for your website.

COMPETITIVE ANALYSIS

1. Do a Google search for the keywords you want to be found by – that you think will convert into sales the best.
2. Make a list of all of the top competitive sites.
3. Do a backlink search for each of the top competitive sites and see where their backlinks are coming from. SEO Elite automates the search for backlinks for one company, and IBP (Internet Business Promoter) does it for several at once. Some of the backlinks are nofollow and some are just unattainable. Focus on the ones that aren’t, and that are highly ranked in terms of Google PageRank (higher is better) and Alexa ranking (lower number is better).
4. Go to these sites and get the same or similar backlinks.

BACKLINKS

Here are some proven methods to get a lot of good backlinks:
1. BLOGS – when you have the list of highly ranked sites some of them will be blogs. Verify that the blog does not have nofollow in the links by looking at the code of links for previous posts. If the links are not nofollow then place a comment using your keywords as your name. Do this regularly, and if you have employees have them do it daily also. Here is a list of dofollow blogs at forums.digitalpoint.com.
2. FORUMS – If a backlink is a forum, have employees create accounts there. Create a signature that has links to your website. Sometimes their terms of service require that you post several times – like 10 or 30 – before your signature shows in your postings.
3. Have everyone post intelligent solutions to postings placed by people with problems pertinent to your industry.
4. ANGELA EDWARDS MONTHLY BACKLINKS LIST – sign up for Angela’s backlinks program which sends you 30 highly ranked websites to get backlinks from for $5.00/month.

About the Author

Michael A. Cordova has been practicing SEO, Internet marketing literally since the beginning of the Internet. For a free initial evaluation of your SEO needs and website you can call him directly at (303) 744-2178 or email Michael and he will be in touch within 24 hours.

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